retouch.london
retouch.london
creative retoucher / digital + print specialist

HBO

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Game of Thrones Season 1-8
Exclusive
4K HD
Box Set
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QUIETLY

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Work Undertaken
Create a vignette using existing assets and Stock Imagery.

Art Director
Dan Calderwood

Final Use
Excusive DVD/Blu-ray
Box Sets
Digital Banners

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retouchlondon_Bkgrnd_03b.jpg

HBO

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Game of
Thrones
Season 6
Limited
Editon
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Aesop Agency

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Work Undertaken
Create body armour for the three families using stock library imagery and publicity images. Keeping licening costs to a minimum.

Replicate armour as close as possible to the actual costumes, and weather down to a battle worn state.

Art Director
Dan Calderwood

Final Use
Excusive DVD/Blu-ray Box Sets
Digital Banners

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retouchlondon_Bkgrnd_03b.jpg

HBO

—
Game of Thrones Season 6
Box Set
—

Aesop Agency

—

Work Undertaken
Create a mosaic vignette using supplied assets and Stock Imagery.

Art Director
Dan Calderwood

Final Use
Excusive DVD/Blu-ray
Box Sets
Digital Banners

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retouchlondon_Bkgrnd_03b.jpg

Heatherwick

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Humanise
Movement Launch

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Uncommon

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Work Undertaken
Using AI, remagine UK landmarks as dystopian architecture. Using initial prompt on Midjourney and retouch to suit.

Art Director
Uncommon

Final Use
Print & Stationery
Digital Banners

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retouchlondon_Bkgrnd_03b.jpg

KELLOGG’S

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Kellogg’s Krave Tasty Hunt
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Leo Burnett

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Work Undertaken
Create Key Visual from assets supplied.

Art Director
Richard Pettiford

Final Use
Key Visual
Print & Digital

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retouchlondon_Bkgrnd_03b.jpg

Action for
Pulmonary fibrosis

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PF Awareness Month
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11 London

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Work Undertaken
Create lung shaped speakers. Keep in line with Brand Colours and be interchangeable with a variety of subjects.

Art Director
Dave Hobbs

Final Use
Print & Digital Banners

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retouchlondon_Bkgrnd_03b.jpg

VEEZU

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KVs
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INITIALS

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Work Undertaken
Create city skyline to match existing style of imagery.

Art Director
Alexis Cervantes

Final Use
Key Visual Toolkit

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retouchlondon_Bkgrnd_03b.jpg

MORRISONS

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X-mas
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LEO BURNETT

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Work Undertaken
Create a vignette using existing assets and Stock Imagery.

Art Director
Richard Pettiford

Final Use
Key Visual
Prind & Digital

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retouchlondon_Bkgrnd_03b.jpg

SHELL BP

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Infinity Ducati
—

wunderman

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Work Undertaken
Create track and background for Key Visual Toolkit.

Art Director
Wunderman

Final Use
Key Visual
Digital & Print

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retouchlondon_Bkgrnd_03b.jpg

HSBC

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Mass Affluent
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Wunderman

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Work Undertaken
Create unified suite of images from Stock Imagery. Colour match to HSBC Red.

Art Director
Wunderman

Final Use
Key Visuial
Digital & Print Toolkit

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retouchlondon_Bkgrnd_03b.jpg

CARLSBERG

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Pitch Image
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FOLD 7

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Work Undertaken
Create a vignette using existing assets and Stock Imagery.

Art Director
Alex Gill

Final Use
Pitch

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retouchlondon_Bkgrnd_03b.jpg

SHELL

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V-Power
—

WUNDERMAN

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Work Undertaken
Colour correct and enhance. Unify into one suite of images according to guidelines.

Art Director
Wunderman

Final Use
Key Visual
Print & Digital

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retouchlondon_Bkgrnd_03b.jpg

Birra Morretti

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Summer Party
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Aesop Agency

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Work Undertaken

Compositing a not so well known UK tourist spots and create posters with a 60s italian movie feel. Images could only be sourced via a stock library and need to be able to be used in OOH and DM material.

Art Director
Stephen Lynch

Final Use
OOH, Direct Mail, Digital

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retouchlondon_Bkgrnd_03b.jpg

Birra Morretti

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Summer Party
—

Aesop Agency

—

Work Undertaken

Compositing a not so well known UK tourist spots and create posters with a 60s italian movie feel. Images could only be sourced via a stock library and need to be able to be used in OOH and DM material.

Art Director
Stephen Lynch

Final Use
OOH, Direct Mail, Digital

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retouchlondon_Bkgrnd_03b.jpg

BIOCOMPOSITES

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FxFADE™
—

11 LOndon

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Work Undertaken
Smooth and relight.

Art Director
Dave Hobbs

Final Use
Brochure Cover

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retouchlondon_Bkgrnd_03b.jpg

East Coast Trains

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Summer Campaign
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Denstu

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Work Undertaken
Dentsu organised miniature models to be made and photographed at various angles for their East Coast Trains campaign. Various scenes created utilising the one file.

Art Director
Andy Preston

Final Use
OOH, Direct Mail, Digital

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retouchlondon_Bkgrnd_03b.jpg

Barclays Bank

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Barclays Brand Book
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StartJG

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Work Undertaken
A series of double page spreads. Restricted to using stock images and scamps from the art director, images manipulated to be in line with Barclays colour palette.

Art Director
Mahesh Taylor

Final Use
Brand Book

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retouchlondon_Bkgrnd_03b.jpg

Carbon Trust

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Internal Comms
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Tequila

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Work Undertaken
From set shot master images and vector illustrations that had to be created. The brief was to provide a solution that could best depict objects with household items as shadows.

Art Director
Sanjay Patel

Final Use
In-house Posters

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retouchlondon_Bkgrnd_03b.jpg

Adidas

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Hero Images
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StartJG

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Work Undertaken
Stylised Hero image creation.

Art Director
Martin Muir

Final Use
OOH, Direct Mail

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Reuters

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Transport Campaign
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Tequila

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Work Undertaken
From screen grabs create moray patterns and colour nuances that occur when you look at a screen. Files need to be adaptable for various messages.

Art Director
Ed Shore

Final Use
OOH, Digital

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retouchlondon_Bkgrnd_03b.jpg

Virgin Mobile

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Virgin Mobile Instore
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StartJG

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Work Undertaken
From the visual created design, a hi-res cleaner more useable version for different sizes and scales was required. Primarily large enough for in-store graphics. Final image file to be adaptable for colour shift and manoeuvrability of elements by other markets to allow for the varying messaging they required.

Art Director
Johannes Grimmond

Final Use
OOH, In-store, DM

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retouchlondon_Bkgrnd_03b.jpg

Camel

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Camel Brand Book
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Tequila

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Work Undertaken
Image was shot in Rio, retouched to art directors specifications. Using the icons and elements developed in conjunction, a graphic image to hero the campaign was set.

Art Director
Danny Potter

Final Use
OOH, Direct Mail, Guidelines, Digital

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retouchlondon_Bkgrnd_03b.jpg

BP Shell

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OOH Brand Book
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Aesop Agency

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Work Undertaken
3-page gate-fold spread, Restricted to stock images to create a ‘connecting’ road across all images.

Art Director
Stephen Lynch

Final Use
OHH, Brand Book

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retouchlondon_Bkgrnd_03b.jpg

The Army

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Camouflage Magazine
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Tequila

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Work Undertaken
Pieces of torn up cardboard were scanned and composited to create a torn looked cover. Stock imagery used to mimick X-ray scan.

Art Director
Chris Sharp

Final Use
Magazine Wrap-around, Direct Mail, OOH

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retouchlondon_Bkgrnd_03b.jpg

Carbon Trust

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Tax Relief DM
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Tequila

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Work Undertaken
Comp vignette from stock shots provided.

Art Director
Jamie Nunez

Final Use
Direct Mail

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retouchlondon_Bkgrnd_03b.jpg

Marlboro

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Brand Book
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Tequila

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Work Undertaken
Double page spread with two different scenes, creating a unified horizon line. Restricted to stock images manipulated to be in line with Marlboro guidelines.

Art Director
Claus Larson

Final Use
Brand Book

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retouchlondon_Bkgrnd_03b.jpg

Canon

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See Things Differently
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GGT

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Work Undertaken
For the Canon ‘See Things Differently’ campaign, the images required the posters being held to look natural as possible. The majority of the project involved removing office furniture and fixtures that were distracting to the eye when type was to be placed around the focal point of the image. The dragon image was for a separate Canon campaign requiring clean-up, enhancement of colours and image extension.

Art Director
Claus Larson

Final Use
OOH

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retouchlondon_Bkgrnd_03b.jpg

JTI

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Winston
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1492

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Work Undertaken
The JTI campaign for cigarettes was to be used within the Middle East market. Beside the traditional colour correction and image extensions, any images that showed women’s shoulders needed to be covered up in order to comply with Middle East advertising guidelines.

Art Director
Chris Sharp

Final Use
OOH, Direct Mail, Packaging, Digital

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